Tue, September 26 at 11:30 AM  ●  Tech Xperience & Workshop Stage

Raise your Attribution IQ: Demystifying the Multiple Attributes of Attribution

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Advertisers waste millions on multichannel marketing execution that doesn’t work. As cross-device media consumption evolves, linking spend to performance gets even more complicated. While spending continues to rise, marketers and their agencies are challenged to activate insights that generate measurable results. More and more, the word of the day is “attribution." View More

presented in partnership with


Gayatri Bhalla VP of Advanced Media Solutions InfoGroup
Ash Dhupar Chief Analytics Officer Publishers Clearing House
Robert Edelman Manager, Analytics and Data IBM
Jeff Smith CMO LiveRamp
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