Wed, September 27 at 10:30 AM  ●  Target Media Network Stage @ PlayStation

Daily Debate: Creatives Take on the Analysts

Rich data can tell you what your target audience wants, feels, and does. It can illuminate how your customers interact with your products and services, and provide guidelines for development. But if your narrative isn't creative and compelling, will customers know you exist or remember you when making buying decisions? And doesn't creativity drive the need to innovate and find new ways to collect the data that matters? In this chicken-or-egg debate, see who comes out on top.

presented in partnership with

Peter Spande CRO Business Insider
Gayle Fuguitt Chief of Customer Insight and Innovation Foursquare
Jeffrey Hirsch CMO PubMatic
Terrence Morash Creative Director Shutterstock
Jennifer Usdan McBride Head of Digital J. Walter Thompson New York
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