Mon, September 25 at 3:00 PM  ●  4A's Centennial Stage @ B.B. King

Yes, You Should Start That New Agency You’ve Always Dreamed of, BUT...

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“Yes, you should start that new agency you’ve always dreamed of… But, should it be an advertising agency?”

According to a IPG Mediabrands Magna report, in 2016, US ad sales grew nearly 7% to $180 billion, its strongest growth in 12 years. It's a great time to follow your dream and start your own advertising agency, right? Maybe… This session will examine the changing agency and advertising landscape and consider questions such as whether or not you should start an agency, and if so, what type should it be.

presented in partnership with


Lisa Clunie Co-Founder, CEO Joan Creative
Jason Harris President/CEO Mekanism
Dave Luhr President Wieden+Kennedy
Ronald Urbach Chairman Davis & Gilbert LLP
Myles Peacock CEO CreativeDrive
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