Thu, September 28 at 11:15 AM  ●  4A's Centennial Stage @ B.B. King

Unveiling The Authentic 100: Which Brands Made the List?

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Which brands are “keeping it 100” with consumers? Global communications agency Cohn & Wolfe will provide an exclusive sneak peek into the 2017 Global Authentic 100 -- the definitive annual index of global brands ranked by consumer perception of authenticity across North America, Latin America, Europe, the Middle East and Asia. We will also talk to top executives from Amazon and Microsoft about how to develop and maintain brand authenticity that resonates around the globe. View More
Brooke Hovey Chief Client Officer Cohn & Wolfe
Lynn Fisher EVP, Global Director, Branding & Insights Group Cohn & Wolfe
Kathleen Hall Corporate VP, Brand, Advertising and Research Microsoft
Michael Boychuk Executive Creative Director Amazon
Franz Paasche SVP, Corporate Affairs and Communications PayPal
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