Mon, September 25 at 11:00 AM  ●  Thomson Reuters

Cannabis Crossover: ​The World's Largest Untapped Consumer

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By 2025, Cannabis is set to be a $50B+ industry and there are currently more than 50,000 companies in North America alone. With mainstream consumers eclipsing stoner stereotypes, brand marketers now have opportunities to access these audiences through digital and physical channels. Hear from leaders in cannabis marketing and media as they discuss the mainstreaming of cannabis and the consumer cross-over, profile, and brand-safe methods to access them.

presented in partnership with


Drake Sutton-Shearer Co-Founder PRØHBTD Media
Chrystal Ortiz Operations Manager True Humboldt
Joel and Benji Madden
Cy Scott CEO Headset
David Bell Professor of Marketing Wharton Business School
Eric Eslao CEO Défoncé Chocolatier
Circe Wallace President and Founder of North County Farms, owner of Hot Nife North County Farms, Hot Nife
Jessica Seinfeld Author Good+ Foundation
Jason Adler Founder Gotham Green Partners
Josh Otten Co-Founder PRØHBTD Media
Kate Denton CMO MedMen
Pamela Hadfield Co-Founder HelloMD
Robert Rosenheck Founder Lord Jones
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