Tue, September 26 at 10:00 AM  ●  Tech Xperience & Workshop Stage

Respondology Combines AI & Human Oversight to Create Reply-Based Advertising

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Respondology, the first large scale, semi-automated reply-based advertising tool, introduces a revolutionary new way to advertise on comment-driven social platforms. Respondology sifts through millions of social posts in real-time to identify intent and then enables its advertisers to reply directly to that consumer with the offer, branding or engagement message best matching their interest and need state. Respondology and House of Blues present the game-changing applications of the tool and a proof-of-concept case study. View More
Erik Swain President Respondology
Mikey Kilun Sr. Director, Digital & Social Strategy House of Blues
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