Respondology, the first large scale, semi-automated reply-based advertising tool, introduces a revolutionary new way to advertise on comment-driven social platforms. Respondology sifts through millions of social posts in real-time to identify intent and then enables its advertisers to reply directly to that consumer with the offer, branding or engagement message best matching their interest and need state. Respondology and House of Blues present the game-changing applications of the tool and a proof-of-concept case study.
The platform’s patented automation technology, combined with crowdsourced real-time human review provides advertisers and agencies with maximum scalability, brand safety and relevancy.
Erik Swain, President, Respondology, and Mikey Kilun, Senior Director, Digital & Social Strategy, House of Blues, present the game-changing applications of the tool and a proof-of-concept case study.
Sr. Director, Digital & Social Strategy
House of Blues