Mon, September 25 at 4:20 PM  ●  Shutterstock Stage @ Liberty

Baring it All: The Art of Social Influence

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There is no turning back!

Today, brands know that to connect with people on a deep and transformative level, they must embrace the power of social media. 

But what does that really mean? What will make consumers care? And how does a personal brand or company stay true to the spontaneous and brutally honest culture of social while also being authentic?  

This conversation takes a deep, anthropological look at the untamed and intrusive human space that is social media, and discusses how earned-influencers can take the plunge to bond with their followers in a truly reciprocal experience. We will explore how agency leads can harness the power of these voices in a orchestrated ecosystem to harness the power of intelligent-marketing for brands with social drivers.
Donnetta Campbell Founder TheSocialArchitects & SocialBluePrint Systems
Abigail Posner Head of Strategic Planning, Agency Development Google
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