Wed, September 27 at 1:30 PM  ●  4A's Centennial Stage @ B.B. King

Creating Content to Inspire a Generation

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Gen Z is a generation unlike any other and they're set to take over. From being the first social network natives to being born advocates- they are disrupting every industry they touch. As marketers and a fully-distributed media brand, our goal is to inspire and entertain this audience, featuring original content starring the influencers they trust most. Join Awesomeness and Gatorade to take a deeper look into how this content is created.

presented in partnership with


Kelly Day Chief Business Officer Awesomeness
Kenny Mitchell Head of Consumer Engagement Gatorade
James Cooper Editorial Director Adweek
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