Tue, September 26 at 11:15 AM  ●  Target Media Network Stage @ PlayStation

The Automated Marketplace

Programmatic: Who has the right to own this space, the client or the agency? While several larger brands have brought programmatic in-house, others do not have the resources to bring this to life, and it's difficult to justify the investment without data, or the right people with the right skills to deal with different DSPs. Meanwhile, larger agencies have the advantage of being able to negotiate with DSPs at scale. Hear from both sides of the coin and decide for yourself who should rule automation. View More

presented in partnership with

Quentin George Co-Founder & Principal UNBOUND
Mac Delaney SVP, Media Investment and Strategy Merkle
Brian Gleason Global CEO, [m]Platform Group M
Brent Rosso VP, Digital Media Target
Lynn Whitney Executive Vice President Media Warner Bros. Pictures
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