Thu, September 28 at 10:30 AM  ●  4A's Centennial Stage @ B.B. King

Agencies, Clients, and the Need for Trust

How do you have a successful partnership without trust? The answer: you don’t. When it comes to agencies & their clients, 98% say better work comes from better relationships. So why do so many say trust is still lacking? The 4A’s and the ANA will bring together the CMOs and agency partners behind some of the most successful & longstanding client/agency relationships. They’ll discuss how trust is the bedrock of their partnerships and how they foster it through open communication, fair compensation, and mutual respect.

presented in partnership with

Greg Stern CEO BSSP
John Deschner Chief Innovation Officer, Managing Director TBWA\Chiat\Day Los Angeles
Beth Brady Senior Vice President, Chief Marketing Officer Principal Financial Group
Jamie Gallo President Wunderman New York
Peter Nicholson Chief Creative Officer Periscope
News &
Sign up to receive the latest announcements, seminars & speakers, special events, and more.