Beckon is enterprise-class marketing intelligence software built by marketers, for marketers. The first platform to combine data best practices with marketing best practices, Beckon provides automated, full-service data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing-impact metrics and KPIs right out of the box for ultra-fast time to marketing value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, make data-informed optimization decisions, and tell the story of marketing performance in terms of business impact.


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Jennifer Zeszut


Marketing Truth or Marketing Hype? Hot Marketing Trends Put to the Test

Wed, September 28 at 10:30 AM ● ADARA Stage at Times Center Hall

Storytelling with Data

Wed, September 28 at 2:00 PM ● Lucille's at B.B. King