Binging has taken control of the digital world in the last decade, and consumers are absorbing media more today than ever before. Long gone are the days of weekly episode airings and the dreaded month-long wait for the return of our favorite TV series. Rather, in today’s world of media and entertainment, we’re choosing to watch all six seasons of Game of Thrones in one swoop and sitting by while Netflix counts down 10 seconds until the 10th consecutive episode of Friends begins.
Consumers are staying up later, watching for longer and binging media in record time. In other words, they’re turning on, tuning in and seriously binging out. The benefits, aside from the obvious ability to enjoy masses of entertainment right in the palm of their hand, is that marketers now have better access to what they’re streaming. Whether as they stream and commute, stream and watch, stream and social, or any other way they plug into and absorb their daily dose of entertainment, advertisers have a front row seat.
Marketers have tapped into that obsession with entertainment and have crowned entertainers the new kings of media, allowing consumers to feel more connected to the stars they watch and listen to than ever before.
During The Media and Entertainment Track at Advertising Week 2016, presented by NCC Media, industry experts will weigh in on how programmers, publishers, agencies and more can best target entertainment consumers and monetize audiences. Attendees will hear from panelists as they share how to navigate and leverage brand partnerships, clients and agencies, and how each relies on the other.
“Let Us Entertain You – Broadcasting LIVE,” a session presented by the Radio Advertising Bureau, will feature speakers such as Gayle Troberman, CMO of iHeartMedia, to discuss radio’s ability to entertain listeners with live content and discussions about daily entertainment news and events.
Brand influencer Olivia Palermo and a group of panelists will join together in the “Under the Influence” session to explore how marketers are seeking to regain authenticity and trust with consumers, and doing so by tapping influencers with the potential to both entertain and monetize effectively.
During “Image, Identify & Innovation: The Intersection of Entertainment, Marketing and Culture,” presented by Walton Isaacson, speakers including the agency’s cofounders, Aaron Walton and Cory Isaacson, examine the correlation between diversity, authenticity and creativity in the always evolving consumer world.
In “Truth Be Told,” a session presented by Amusement Park Entertainment, speakers such as marketing mogul, B. Bonin Bough, will reveal the importance of creating content people actually want to see by using the literal life and death example of skydiver Luke Aikins. Aikens and his sponsors achieved the impossible when he skydived from 5 miles above ground with no parachute... and survived.
For more information about The Media and Entertainment Track, and for a full list of calendar events, head over to newyork.advertisingweek.com/calendar.
