Advertising Week Asia today held a press event in Tokyo to announce the launch of the official 2017 event calendar, along with the latest release of keynote speakers to be featured at the event May 29 – June 1, 2017 at the Tokyo Midtown complex in the Roppongi district.
In addition to previously announced keynote speakers, Advertising Week Asia has just announced Sarah Casanova, President and CEO of McDonald’s Japan, Stanislav Vecera, President and CEO of P&G Japan, Dan Taylor, Managing Director of Global Advertising at Google, and Jean-Marie Dru, Chairmain of TBWA Worldwide.
In her session, Sarah Casanova will discuss how McDonalds has developed a strategy to focus on listening to the wants and behaviors of consumers, and how McDonald’s Japan has established a solid foundation for further business growth in 2017.
Previously announced keynote speaker, Subaru’s Yasuyuki Yoshinaga will discuss the importance of staying competitive with distinctiveness in the industry during his session, as well as how Subaru continues to pursue its goal of growing a strong presence in its operating markets and beyond.
Also previously announced as a keynote speaker, Facebook’s Chris Cox will explore innovation at Facebook and how consumers are leveraging Facebook technologies and platforms to better connect. This session will be the first time the Global Chief Product Officer will speak at a forum of this magnitude.
Along with the launch of the official 2017 calendar, Advertising Week Asia introduces the official tracks for The Week. To better organize the 50+ programming events and help focus the week, the official “tracks” allow AWAsia Asia pass-holders to narrow in on specific topics to better tailor their experience to what’s relevant to their industry backgrounds, interests and specialties.
Finally, in addition to daytime programming and events, AWAsia Super Delegate pass-holders are invited to attend special events in the evenings. On Monday, the Opening Gala will kick off the event in the Roppongi Hills Arena, sponsored by TV Asahi. Then, to conclude the event, attendees are invited to attend the official Wrap Party held at Akasaka BLITZ on Thursday.
For more information about the official programing, tracks, keynote speakers and more, head over to the official calendar.
