Whether a braille smartwatch providing the blind enriched access to the digital world through their wrist, or retail stores being used as polling stations in areas where minority communities lack voting resources, it is safe to say that creativity is increasingly being used as a force for good.
Ideas possess the tectonic ability to impact the world, provoke mass participation and change human behavior for the better.
Ideas like those above, and many other campaigns, business initiatives, products and community projects across 12 categories were awarded coveted D&AD pencils last year.
Advertising Week returns to New York this October 1-4, and the stage is set once again to award the most impactful creative work.
The Impact Council comprising creatives, designers, marketers and business leaders, will be faced with some difficult decisions. Think industry figureheads like Ariana Huffington, Facebook’s VP, Global Marketing Solutions, Carolyn Everson, and creative directors from businesses including Twitter, Dentsu and Lyft.
Pencils will be awarded according to three criteria: innovative ideas, measurable impact in its chosen category, and relevance to the business’s commercial needs. Do you have examples of great creative work with social good at its core that you think is deserving of a Pencil?