Every day, we’re competing against brands who churn out new video campaigns and content. But how can you join and become a competitive player? Now streaming through multiple devices, video is available in several different forms, like 360 degree video, VR, and more. On the video front, brands, agencies, companies, and individuals are looking to monetize video any way that they can, on both sides of the camera.
Throughout Advertising Week, we gathered the most creative minds in the industry for you to learn how to capitalize on video campaigns and contact your hard-to-reach consumers. Now, you can relive those moments on AW Replay with some of the best seminars in video at #AWNewYork.
- Hear from The Drum's Minda Smiley with leading industry professionals on the impact video is having on marketers with one extensive challenge for all ad units: can you tell your brand's story in 6 seconds?
- Matt Derella, Global Vice President of Client Solutions at Twitter, speaks to top marketing executives about how they’ve been embracing the evolution of video and content to meet millions of highly engaged users where they are every day.
- Join AJ Matthew, VP of Research & Insights at Kargo, in a discussion with Duane Varan, CEO of MediaScience, discuss the beneficial effects of adding mobile video to TV campaigns, along with the perfect brand narrative.
- Mike Shields of Business Insider speaks to top marketing executives about the world of video and how streaming services are changing the game for advertisers and viewers alike.
Learn how to create and conceptualize video content against the competition from Advertising Week New York 2017 here.