News / Advertising Week - New York [ Sept 23

Learning From the Past: Q&A with Hayley Romer, The Atlantic

15 Aug, 2018 · Advertising Week

Hayley Romer will be on Stage 6 at 2:00 PM Thursday, October 4 th at Advertising Week New York speaking in the panel ‘Question Your Answers: Lessons From the Atlantic and HBO’ Atlantic Media has a track record of mixed revenue models across all its brands. Its core magazine, The Atlantic, is 161 years old and has gone through a period of sustained re-invention. We caught...

Fernando Machado Will Be Talking Burger King

8 Aug, 2018

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APAC

AWAPAC Highlights

5 Aug, 2018

It was a week full of fairy floss, Ferris Wheels, and most importantly fantastic speakers. In case you weren’t able to make it to Sydney for the inaugural #AWAPAC last week, here’s what you missed. The week officially kicked off on Monday with the Opening Gala at the iconic Sydney Opera House. Guests quickly filled up the space as drinks and hors d'oeuvres were served. It was a perfect...

Beyond the Screen: How Technology is Changing Branding (Again)

2 Aug, 2018 · James McCrae

Traditionally, marketing teams had few elements to think about when defining and disseminating their brand. If you had a logo, a tagline, and a mission statement (and maybe a cute jingle or mascot) you were in good shape. Things started to change in the years following August 6, 1991, the day that Tim Berners-Lee published the first website. During the early years of the...

15 Times: The Truth About Opioids

31 Jul, 2018

This is the third of 15 show-stopping communication campaigns created to raise awareness and catalyze change around significant public issues. A partnership between the Office of National Drug Control Policy, the Ad Council, and truth initiative looked to educate the public on a growing nationwide opioid problem. Opioid dependence can happen in just five days, says the tagline....

Uncommon Thinking: Ep 8. Ant Middleton

31 Jul, 2018

In this episode, from the Advertising Week Europe stage, we will be joined by Lighthouse founder Kathleen Saxton in an exclusive conversation with Ant Middleton, Chief Instructor of Channel 4’s hit show ‘SAS: Who Dares Wins’. Together they will discuss the story of Ant’s life in and out of the Special Forces, the mental psychology of what it takes to thrive under extreme pressure,...

Why Media Should Embrace the Idea of “Pretail’

27 Jul, 2018 · James G. Brooks

The root of the word retail is “to cut off.” The idea is that a merchant buys a large portion of goods, then parcels it out to make a profit. Now it is the retailer who may be cut off. The reason? While retail has been a durable model for the last few centuries, technology is challenging the idea. Welcome to the age of “ pretail ,” which allows a customer to order a product...

New York

15 Times The Industry Came Together: Seize the Awkward (2018)

25 Jul, 2018 · Jack Hershman

This is the second of 15 show-stopping communication campaigns created to raise awareness and catalyse change around significant public issues. Created in partnership with the Ad Council , Seize the Awkward was the brainchild of Droga5, The Jed Foundation (JED) and The American Foundation for Suicide Prevention. Talking about mental health issues has been a historically...

Record-Breaking Storytelling with Black Panther

16 Jul, 2018 · Peri Silverman

What the Black Panther filmmakers can teach us about collaboration. As creative beings working in industries where we’re surrounded by different backgrounds, personalities and talents, we have the opportunity to be inspired regularly and in countless ways. Personally, I wouldn’t have 1/10 of the imagination (or get nearly as much accomplished) if I didn’t...

Will AI Ever be Capable of Creativity?

16 Jul, 2018 · Culum Simpson

In recent years, artificial intelligence has been getting more mainstream media attention than ever. Once relegated to pulp fiction and sci-fi movies, AI has become the mainstay of the tech industry, creating jobs – while conversely, feeding the fear that they are taking them. As AI becomes more complex, the breadth of occupations at risk is growing; moving away from retail...

News

Learning From the Past: Q&A with Hayley Romer, The Atlantic

Fernando Machado Will Be Talking Burger King

AWAPAC Highlights

Beyond the Screen: How Technology is Changing Branding (Again)

15 Times: The Truth About Opioids

Uncommon Thinking: Ep 8. Ant Middleton

Learning From the Past: Q&A with Hayley Romer, The Atlantic

Fernando Machado Will Be Talking Burger King

AWAPAC Highlights

Beyond the Screen: How Technology is Changing Branding (Again)

15 Times: The Truth About Opioids

Uncommon Thinking: Ep 8. Ant Middleton

Why Media Should Embrace the Idea of “Pretail’

15 Times The Industry Came Together: Seize the Awkward (2018)

Record-Breaking Storytelling with Black Panther

Will AI Ever be Capable of Creativity?

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