Think you know how to be a good client? How to best serve your client? Or how to work together to create truly innovative and effective campaigns? Hear from leaders at brands and agencies on their view on the next evolution of the advertising agency across four dedicated full-day tracks: Creative Leadership, Agency-Client Relationships, New Collaboration Models, and Brand Innovation.
Few would deny that creativity is still the root of this business, and many would agree it’s the most important ingredient. Hear about the role of the CCO, successful leadership styles of creative agencies, and about the future of the creative business.
In the face of grand changes to agency structure, and a plethora of choice on where to place marketing spend, and with who, how are traditional agency-client relationships evolving? And what can be done to improve highlighting the value and excellence of work out in the ether?
Technology, the rise of programmatic, corporate ownership and the unprecedented reliance on data has pushed the advertising world to re-evaluate the way they operate. So, what’s next, and how are agencies, production houses and consultancies working with their partners and clients to face the challenges?
PRESENTED BY ACCENTURE INTERACTIVE
Brands embracing innovation and broadening their minds to new phenomena like data-driven creative, AI, VR and other
new frontiers, are seeing success. The Brand Innovation Track looks to those making the best of the available opportunities and wowing consumers in fascinating ways.
PRESENTED BY PUBLISHERS CLEARING HOUSE