Ad Shapers


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DISCOVER: AD SHAPERS


Hear from brand and agency leaders on their views on the next evolution of the advertising agency. Discover how creativity is being shaped by technological advancements, challenge your conceptions about e-gamers and find out how to make a sonic boom! Join us for four dedicated full-day tracks: New Business Models & DTC, Adventures in Audio, TV & Entertainment, and Future of Creativity.

Speakers

Tracks

NEW BUSINESS MODELS & DTC

MONDAY 16 MARCH

Emerging business models such as cannabusiness are shaking up the industry and advertising as we know it. From legal challenges to cultural acceptance we explore these new business models. Looking at the brands combining DTC with strong loyalty and CRM techniques as well as how is in-housing changing our industry and what does it mean for traditional creative shops.

ADVENTURES IN AUDIO

TUESDAY 17 MARCH

Exploring the audio revolution – from podcasting to voice, voice overs to audible books, we go beyond ASMR and explore the next wave of audio marketing and advertising trends brands are embracing.

TV AND ENTERTAINMENT

WEDNESDAY 18 MARCH

TV has changed. But it is still the largest advertising medium. The more it changes, the more it stays the same. From the future of streaming globally and the impact of global sporting events listen to brands like Sky, Viacom and Verizon on where their brands are headed with your programming.

FUTURE OF CREATIVITY

THURSDAY 19 MARCH

What’s next for creatives after Brexit? Will there be a mass exodus of creative talent? Our panelists and speakers will explore topics like this and the other avenues around the future of creativity and what it will look like today, tomorrow and in 2050.