Politics is big business, especially for marketers as Super Tuesday draws near. While media buying spikes during election years, this hotly contested political season has produced more all around – more ads, more sharp language, more media coverage, and perhaps more frustration.
But the business end of political marketing has never been more important, and those who deal in it have plenty to say. Come hear the Super Tuesday Track and learn from the best in the business how marketing and perception can sometimes swing an election. For those concerned about the outcomes, and those who are following along (and this year, who isn’t?), it’s vital that we discuss the political machine from a marketing perspective.