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The tech-wielding, social media-savvy millennial workforce and consumer base has arrived in full force, and with it, new ideologies, new expectations, and new ways of doing business. Millennials are entering and molding workplaces all around the globe, and companies today must understand and adapt to the new talent pool – one that has eyes for entrepreneurship, work-life balance and digital – to keep up and find success. Meanwhile, media owners and brands alike strategize to capture their fleeting attention and find ways to activate this demographic. The Millennial Minded Track will take a look at the generation of new ideas, ambitions, and aspirations, and what it means for businesses.