Technology v. Strategy: Who’s Steering the Future of Media?

Thu, September 29 at 2:45 PM

ADARA Stage at Times Center Hall    View Map

In this session...

As new technologies allow data to be leveraged in unprecedented ways, agencies and brands have the ability to target consumers like never before. Should data and technology be driving the digital advertising conversation, or should traditional strategy still steer? What is the role of strategy and ideas in an increasingly digital media landscape? We are going right to the heart of the issue with perspectives from a brand, agency, content company, and video technology company.

Presented with


Speakers

Rich Raddon Co-founder ZEFR
Dave Rosner EVP Strategic Marketing ZEFR
T.J. Marchetti Chief Marketing Officer AwesomenessTV
Kristi Argyilan Senior Vice President, Media and Guest Engagement Target
Carrie Seifer President, Investment MediaVest | Spark

Part of
Video Track