Will Data and Digital Resurrect TV?

Mon, September 25 at 10:15 AM

Thomson Reuters    View Map

In this session...

People are always asking the question: "Is TV dead?" A better question might be: "Will data and digital resurrect TV?". In this panel, Cambridge Analytica's Global Head of Digital alongside Dr. Mehmet Oz and executives from the networks and advertisers discuss how a data-driven digital TV marketplace is emerging and whether or not it will be enough to reverse the flow of dollars out of TV.

Presented with


Dr. Mehmet Oz
Molly Schweickert Global Head of Digital Cambridge Analytica
Zvi Cole Director, Integrated Media US Beiersdorf

Event Details

Event Type Seminar

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