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Not Your Parents' Branded Content

Mon, September 25 at 12:45 PM

Shutterstock Stage @ Liberty    View Map

In this session...

From your news feed to the TV screen, today’s best branded content is taking on many creative forms and engaging fans just like their favorite shows and content. But in today’s crowded media landscape, can brands plan for a marketing message to resonate at scale with a desired audience, particularly of the hard-to-reach millennial kind? Hear from experts at brands with passionate, young fan bases about how they’re moving the needle on branded content and distribution to help advertisers achieve true fan engagement.

Join creative experts from some of those media companies cracking the code on compelling brand storytelling, including Adult Swim, Bleacher Report, Great Big Story, Refinery29 and Team Coco. View Less

Presented with


Speakers

Otto Bell Chief Creative Officer Courageous
Keith Hernandez SVP of Brand Strategy & Sales Bleacher Report
Jill King Senior Vice President, Marketing & Partnerships Cartoon Network, Adult Swim & Boomerang
Jennifer Cohen Senior Vice President of Entertainment Content Partnerships Turner Ignite
Kelly Liyakasa Sr Editor AdExchanger
Hallie Johnston SVP of Client Services & Strategy, Brand Experiences Refinery29

Event Details

Event Type Seminar

Track  Millennial Minded 

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