From Influence to Action: The Best Brand Advocates Advertisers Still Ignore

Tue, September 27 at 3:00 PM

Lucille's at B.B. King    View Map

In this session...

Influence strategies are not only for driving fame and reach, but also action and conversion. Join Time Out for a thought provoking presentation and panel discussion about the influence economy. Time Out will be revealing new research results that demonstrate how influencers are affecting purchasing decisions today and how advertisers currently ignore one important breed of influencers. The panel will be moderated by Stephanie Agresta - award-winning, digital-first marketing executive and innovator.

Join Time Out's Thought Leadership panel for a spirited discussion that will examine the impact of influencers and their ability to affect consumer decision making.

Justin Etheridge, Executive Vice President of Time Out North America will present Time Out's Influencer Research study. To follow, panelists Jon Levy - independent human behavior scientist, John Wagner - Group Director of Published Media at PHD, Carla Sosenko - Editor-in-Chief of Time Out New York, and Amanda Morrison - Social Influencer and Founder of Don't Sit Home, will examine findings of the research piece and offer their input on why influencers matter to advertisers and consumers alike. View Less

Presented with


Speakers

Stephanie Agresta
Carla Sosenko Editor-In-Chief Time Out New York
John Wagner VP, Published Media PHD
Jon Levy
Justin Etheridge Executive Vice President Time Out North America
Amanda Morrison