Pop Up, Thumbs Down: Immersing your advertising into daily routines

Tue, September 27 at 4:15 PM

ADARA Stage at Times Center Hall    View Map

In this session...

We’re amidst a paradigm shift in advertising. People are fundamentally consuming media differently than ever before. The days of loud, flashy pop-ups have given way to an immersive, more organic experience; allowing for marketers to engage deeply with consumers on a one-to-one level. Join this session to hear from the leaders on the frontline of this revolution and learn how this approach enables marketers to fit their messaging seamlessly into their audience’s daily routine.

Presented with


Speakers

Curt Larson VP of Product Sharethrough
Les Hollander Global Head of Audio Monetization Spotify
Tim Sims VP, Inventory Partnerships The Trade Desk

Part of
Mar Tech Track