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The Power of Audio Summit

Tue, September 26 at 10:00 AM

Thomson Reuters    View Map

In this session...

HOW BRANDS CAN LEVERAGE THE FULL POWER OF PODCAST MARKETING

From 15-second credits and endorsements to short-form brand audio and branded shows, learn about the tools podcast publishers are building for sponsors and advertisers, and how they’re planning for continued growth.
Hal Trencher VP, Sponsorships, New York Public Radio
Lex Friedman Chief Revenue Officer, Midroll Media
Gina Garrubbo President and CEO, National Public Media
Mark McCrery Founder & CEO, Podtrac and Authentic
Steve Pratt Principal & Co-founder, Pacific Content
PRESENTED BY NPR

2018: THE YEAR OF PODCASTING

This session will bring two industry leaders together to cover the business side of podcasting: striving to produce the next mega hit podcast series, how the podcast advertising landscape has and will continue to change for brands, and the future of the industry.
Erik Diehn CEO, Midroll Media
Matt Lieber President and Co-Founder, Gimlet Media
PRESENTED BY MIDROLL MEDIA

DEMYSTIFYING PODCAST MEASUREMENT

Where does the industry stand in the quest for perfect measurement of podcast listening? What are the current guidelines and best practices, and how does podcast measurement compare to how we’re measuring performance on other platforms?
Bryan Moffett COO, National Public Media
Marshall Williams CEO, Ad Results Media
Rockie Thomas VP, Business Development, AdsWizz
Sarah van Mosel Chief Podcast Sales and Strategy Officer, Market Enginuity
Tyler Moody VP & General Manager, Turner Podcast Network
PRESENTED BY NPR

PODCASTING: THE NEW BATTLEGROUND FOR FEMALE AUDIO CONSUMERS

What is your podcast strategy? It’s a question most media companies, brands and agencies wrestle with. Hear how ABC Radio has crafted an innovative podcast strategy to reach female audiences. Leading the charge are a new brand of content creators – Good Morning America’s Robin Roberts, host of the highly acclaimed Everybody’s Got Something podcast and ABC’s Rebecca Jarvis, host of the female-focused No Limits podcast. Moderated by ABC Radio’s VP/GM Steve Jones, the session explores the nexus of original content, strategies for resonating with women, and user mobility in the podcast space.
Steve Jones Vice President and General Manager, ABC News Radio
Robin Roberts Co-anchor, Good Morning America; Creator and Host of Everybody’s Got Something podcast, Good Morning America & Everybody’s Got Something
Rebecca Jarvis Chief Business, Technology & Economics Correspondent at ABC News and Host, Creator 'No Limits with Rebecca Jarvis' Podcast, ABC News
PRESENTED BY ABC RADIO

Presented with


Speakers

Hal Trencher VP, Sponsorships New York Public Radio
Lex Friedman Chief Revenue Officer Midroll Media
Gina Garrubbo President and CEO National Public Media
Mark McCrery Founder & CEO Podtrac and Authentic
Steve Pratt Principal & Co-founder Pacific Content
Erik Diehn CEO Midroll Media
Matt Lieber President and Co-Founder Gimlet Media
Bryan Moffett COO National Public Media
Marshall Williams CEO Ad Results Media
Rockie Thomas VP, Business Development AdsWizz
Sarah van Mosel Chief Podcast Sales and Strategy Officer Market Enginuity
Tyler Moody VP & General Manager Turner Podcast Network
Steve Jones Vice President and General Manager ABC News Radio
Robin Roberts Co-anchor, Good Morning America; Creator and Host of Everybody’s Got Something podcast Good Morning America & Everybody’s Got Something
Rebecca Jarvis Chief Business, Technology & Economics Correspondent at ABC News and Host, Creator 'No Limits with Rebecca Jarvis' Podcast ABC News

Event Details

Event Type Seminar

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