3:45 PM - INTRODUCTION
Every day our lives are becoming more and more filled with distractions. The days of Work, Eat, Sleep, Repeat are gone and replaced by hundreds of moments like: binge watching Netflix, catching up on Twitter, or waiting in line for hours in hopes of getting your hands on the coveted Cronut (and Instagramming it). In short, time is more scarce than ever before. Join Anthony Danzi SVP of Client Strategy at Twitch, and others to learn how to cut through the clutter and be a champion of time in a battle for attention.
SVP of Sales, Twitch
4:30 PM - THE FUTURE OF ATTENTION
Attention ain’t what it used to be. With a re-think of what we once believed, combined with an influx of new technology, we have to reevaluate what our perception of attention is and will be.
VP, Future Experiences and Director, FutureX Labs at Moxie, FutureX Lab, Moxie
4:55 PM - NEWS IN MODERN FORMATS
Video is becoming the dominant format for consuming media on mobile devices. But in a world awash with user generated content and low-quality news, Mic has broken out with high-quality original journalism that reaches 65M people per month. Mic's CEO and co-founder, Chris Altchek, discusses Mic's most successful visual formats and how they think about commanding this generation of Change Maker's attention every day.
CEO & Co-Founder, Mic
5:15 PM - EMOTIONAL INTELLIGENCE: GIFS AND VISUAL EXPRESSION IN MOBILE COMMUNICATION
Mobile messaging dominates personal communication, with people now relying heavily on visuals to express their thoughts and feelings. Thirty years after its creation, the GIF is exploding as a primary way people communicate — and as a valuable marketing medium for content creators and brand advertisers. Join us for a thought-provoking conversation on the power of visual expression — including data insights from the Tenor Emotional Graph and real-world expertise from top marketers activating consumer engagement using GIFs.
Jason R. Krebs
Chief Business Officer, Tenor
Head of Sales, US at Tenor, Tenor
Director, Content Innovation, Spark Foundry
Chief Digital Officer, US, Universal McCann
Managing Director, MINDSHARE LIFE+
VP, Business Development, Viacom