The Power of the People: “MadTech” and Audience-Based Marketing

Tue, September 27 at 3:00 PM

B.B. King    View Map

In this session...

MadTech, or the marriage of marketing and technology, is the new expectation for marketers. With digital advertising growing exponentially, the brands that will win are the ones that embrace change, adapt quickly and effectively blend marketing and technology. And it’s all in service to the consumer, whose path to purchase is more complicated than ever. Hear from top brands and agencies as they discuss the power of audience-based marketing and changes they’re making to reach consumers in today’s always-connected world.

Presented with


Speakers

Rob Norman Chief Digital Officer Group M
Kristi Argyilan Senior Vice President, Media and Guest Engagement Target
Marissa Shrum Group Strategy Director Mother
Mark Uttley Vice President of Consumer Insights Spotify

Part of
Agency Track