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Can Brands Actually Tell a Story in 6 Seconds?

Thu, September 28 at 3:00 PM

Target Media Network Stage @ PlayStation    View Map

In this session...

Video advertising is typically a playground reserved for big brands with big budgets. But video is moving beyond the space it’s traditionally inhabited on digital: the viewer. With video becoming the dominant format for players like Facebook, it’s proliferating beyond pre-roll and 15-30 second branding clips. Video is becoming the preferred medium for all ad units, and marketers have a new challenge ahead – telling 6-second stories, building 3-second video ads.We'll discuss the democratization of video advertising.

Presented with


Speakers

Libby Brockhoff Partner Odysseus Arms
David Simon CMO SteelHouse
Minda Smiley Reporter The Drum
Richard Alan Reid Executive Creative Director BuzzFeed

Event Details

Event Type Seminar

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