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The Changing Technology-Brand-Agency Relationship: Disruption Ahead

Mon, September 25 at 2:15 PM

4A's Centennial Stage @ B.B. King    View Map

In this session...

Agencies are undergoing massive change. New technology has made it clear that media buying and campaign optimization are commodities; ones better handled by machines that can adjust by-the-second. A new crop of ad tech is the great enabler of this, but it’s not rendering agencies extinct - it’s just catapulting them into a new role. This panel will help brands gain an understanding of what technology enables them to do on their own and where they can gain the most value from agency relationships.

Presented with


Speakers

Alexandra Bruell Reporter Wall Street Journal
David Cohen President, North America Magna
Mark Douglas CEO SteelHouse
Ross Levinsohn Advisor Guggenheim Digital Media
Sean Lyons President US R/GA

Event Details

Event Type Seminar

Track  Agency 

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