The Next Multibillion Opp: Marketing in Messaging

Mon, September 26 at 9:45 AM

ADARA Stage at Times Center Hall    View Map

In this session...

Messaging apps such as Facebook Messenger, iMessage and Snapchat have overtaken social networks as the dominant social platforms in terms of active users. 257 billion text messages are sent per day and, with that, a huge opportunity to engage audiences where they are spending most of their time. This panel will address how to organically and effectively engage people in messaging apps and what technologies are available to help companies leverage these platforms.

Messaging apps such as Facebook Messenger, iMessage and Snapchat have overtaken social networks as the dominant social platforms in terms of active users. 257 billion text messages are sent per day and, with that, a huge opportunity to engage audiences where they are spending most of their time. But advertisers and technologists cannot approach messaging as they did social or other apps. Mobile messaging is much more personal and users are younger. This panel will address how to organically and effectively engage people in messaging apps and what technologies are available to help companies leverage these platforms. Brands will also share their experiences engaging fans in messaging. View Less

Presented with


Speakers

Dana Randall Sr. Director of Global Innovation COACH
Vivian Rosenthal Founder Snaps
Amanda Moore Senior Director, Social & Digital Marketing Marriott
Dan Harbison Global Director of Digital for Jordan Nike

Part of
Mobile Track