In this session...
SMB MARKETING 101
Learn from entrepreneurs and marketing experts on how to position your small business in the marketplace. What tools do you need? How do you maximize your reach on a small budget? And, how do you differentiate yourself against larger competitors?
CREATIVITY IN YOUR POCKET: DIY MOBILE CONTENT CREATION
Local businesses have an unprecedented ability to market themselves on the same mobile platforms that big brands use, but developing ad creative and content that delivers results can be intimidating. This segment will share practical tips and tricks for creating ‘thumb stopping’ mobile ads, without breaking the bank.
Keara Tanella, Global SMB Lead, Facebook Creative Shop
Presented by FACEBOOK
DIGITAL ADVERTISING FOR SMB
With often having limited budget, how can small to mid-size businesses leverage digital advertising tactics that don’t break the bank? Learn from the pros on how to get started, what tools to use and how to track your success.
SEARCH & SOCIAL: TIPS FROM THE MASTERS
Presented by NASDAQ
GAME CHANGING OPERATIONS & TALENT STRATEGIES
What’s the best way to retain top talent? The answer is inspired leadership and operational excellence. Employees don’t want to struggle to complete day-to-day tasks; they want their ideas to flow into systems and processes intuitively. Our space is creative by nature, freelancers and internal staff need to collaborate fluidly. In our session, we’ll discuss talent retention and how system design can influence outcomes. Your systems and processes may be playing a larger role than you think.
Chris Hering, Director Product Marketing, Oracle+NetSuite
Presented by ORACLE+NETSUITE