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The ROI of Becoming Data-Driven: How Do You Measure Success?

Wed, September 27 at 3:45 PM

Target Media Network Stage @ PlayStation    View Map

In this session...

In today’s competitive landscape, companies of all sizes need to take a metrics-driven approach. As a result, CMOs have become big consumers of data and technology to achieve their goals. In this talk, Jeff Weiser, CMO of Shutterstock, will share actionable approaches to harnessing data and technology to drive optimization. A former data analyst, Jeff will share how he’s applied a data-driven approach in performance marketing and CRM to drive growth and address the balance between art and science in marketing optimization.

Presented with


Speakers

Jeff Weiser CMO Shutterstock

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Data 

Track  Data 

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