Hacking The Future Of Premium Content: Mr. Robot And Redefining TV Models

Wed, September 28 at 12:00 PM

Liberty Theater    View Map

In this session...

On and off the screen the Golden Globe award-winning “Mr. Robot” is redefining television. From the hyper-authenticity of the show’s depiction of tech culture, to the game-changing marketing and digital initiatives around the program, “Mr. Robot” is at the forefront of the future of premium content. Get a deeper look at this innovative work and hear about how the leading premium content creator is evolving its strategies with advertisers and technology partners.

Presented with


Speakers

Christopher Vollmer Partner Strategy&, a PwC member firm
Linda Yaccarino Chairman, Advertising Sales and Client Partnerships NBCUniversal
Alexandra Shapiro EVP, Marketing & Digital, Entertainment Networks NBCUniversal

Part of
Media & Entertainment Track