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Programmatic Video In The Converged World

Thu, September 28 at 5:15 PM

Target Media Network Stage @ PlayStation    View Map

In this session...

Video convergence is happening, bringing premium video content to every screen and enabling automated, programmatic video advertising across linear, OTT, desktop, and mobile. In this session, we will explore how video convergence is changing the way marketers and video publishers collaborate to deliver compelling stories across every screen. The panel will discuss:

- How programmatic is enabling marketers to go beyond demographics and deliver more relevant messages at scale across linear and digital screens
- What the biggest challenges and opportunities are for publishers and advertisers and how is technology evolving to address these
- How broadcasters and other premium video publishers can maximize the value of their video assets while delivering optimal viewing experiences on every screen

Moderator: Herve Brunet, GM, Markets, FreeWheel
Panelists: Phil Cowlishaw, Adobe Cloud; Bill Day, COO, JW Player; Jim Loughran, NCC Media

Presented with


Speakers

Hervé Brunet General Manager, Markets FreeWheel
Phil Cowlishaw Head of Advertising Cloud Consulting Solutions Adobe
Bill Day COO JW Player
Jim Loughran SVP Digital Sales NCC Media
Shenan Reed President MEC Global
John Snyder CEO & Co-Founder Grapeshot

Event Details

Event Type Seminar

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