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Realizing the Full Potential of Audience Targeting

Wed, September 27 at 12:45 PM

Target Media Network Stage @ PlayStation    View Map

In this session...

Big data has been transforming the media industry for some time, but perhaps in no more significant way than in the growing application of advanced audience data. Media buyers and sellers are moving beyond traditional demographics toward using more precise behavioral-, interest- and lifestyle-based segmentation as currency.

This session will explore this growing trend and the lucrative opportunities that exist to effectively reach consumers with advertising and content that they find relevant and engaging.

Presented with


Speakers

Chris Wilson Chief Revenue Officer comScore
Gabe Bevilacqua Senior Vice President of Product Management Viacom
Adam Lowy Director, Advanced TV, Digital & Analytics Dish and Sling TV
Michele Toller VP Media Empower MediaMarketing

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Data 

Track  Data 

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