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Minding the Machines: Solving the Tech Transparency Problem

Wed, September 27 at 4:15 PM

Nasdaq MarketSite    View Map

In this session...

The systems got faster. The scale got bigger. The data got more abundant. Automation was winning the game. But then came the revelations—measurement and brand safety challenges. The industry has a trust and accountability issue. How are agencies, brands, publishers and platforms working together to make it more transparent?

Presented with


Speakers

Tim Mahlman President, Ad Platforms Oath
Jason White SVP Programmatic CBS Interactive
Danielle Smith Digital Marketing Verizon
John Montgomery Global Executive Vice President of Brand Safety GroupM

Event Details

Event Type Seminar

Track  Future of Media 

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