We Have Arrived: How the Convergence of Data and Media Changes Everything

Mon, September 26 at 4:15 PM

Bing Stage    View Map

In this session...

We have all seen the progression of data into digital marketing over the past several years. However, what has been lacking to this point was the ability to scale data-driven tactics into full-blown media programs. This session will explore how data-driven People-Based Marketing has now reached maturity and can be utilized as the foundation of a larger marketing strategy.

Presented with


Speakers

Matt Naeger SVP, Client Partner Merkle
Diana Pessin VP, User Acquisition & Programmatic Buying HBO