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The Resistance Will be Advertised

Mon, September 25 at 11:15 AM

4A's Centennial Stage @ B.B. King    View Map

In this session...

More and more, consumers want brands to reflect their values and beliefs, rewarding those that do and ignoring those that don’t. This has radically changed the way brands behave. Instead of shying away from the progressive social issues of the day, brands large and small are trying to connect to the consumer through these issues, going as far as attaching themselves to the language and imagery of the resistance. But risks abound. How can they join a movement in an authentic way? How do they avoid looking opportunistic or worse, tone deaf?

Presented with


Speakers

Afdhel Aziz Founder and Chief Purpose Officer Conspiracy of Love
Carri Twigg Strategist, Communicator, Futurist
Dena Wimette Sr. Global Innovation & Communications Manager Ben & Jerry’s
Jason Harris President/CEO Mekanism

Event Details

Event Type Seminar

Related Topic Area  Business 

Similar Interests  Transparency 

Track  Agency 

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