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Keeping the Creative Spark Alive in a Data Driven World

Wed, September 27 at 2:15 PM

Target Media Network Stage @ PlayStation    View Map

In this session...

Actionable data is the lifeblood of the digital ad industry. While data drives increasingly precise and in-the-moment targeting, creative is still at the core of every successful campaign. In this session we’ll explore how creative strategy and execution is keeping pace in a rapidly-evolving, data-fueled world, and see which brands are best at crafting iconic, data-informed campaigns.

Presented with


Speakers

Amy Avery Chief Intelligence Officer Droga5
Jack Smith Chief Product Officer GroupM
Jessica Spaulding Head of Marketing Strategy & Creative, North America Nutrition PepsiCo
Joe Kowan EVP, Strategy & Product Media iQ

Event Details

Event Type Seminar

Track  Data 

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