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Man vs. Machine: Media Planning in an AI-fueled World

Mon, September 25 at 2:15 PM

Target Media Network Stage @ PlayStation    View Map

In this session...

Will yesterday’s media planning tools work in tomorrow’s advertising landscape? Advances in Artificial Intelligence (AI) and machine learning are fueling fast-paced changes in programmatic to deliver custom-tailored, dynamically served ads to each consumer. This session explores how media planning will change in this new age of real-time, dynamic marketing.

Presented with


Speakers

Kelly Liyakasa Sr Editor AdExchanger
Erin Rech Initiative
Paul Silver Chief Operating Officer Media iQ
Rick Watrall Chief Analytics Officer Horizon Media
B. Bonin Bough Marketing Mogul & Host Cleveland Hustles

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  AI 

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