Beyond Advertising and the CMO: The Roadmap to Changing Mindset in a Post-Interruption World

Tue, September 27 at 4:00 PM

B.B. King    View Map

In this session...

As the marketing landscape transforms at an unprecedented pace, marketers have much to think and do differently to prepare for the post-interruption world. The disruptions of today are challenging everything we have come to know about advertising – so how do we design for a more nimble, experience-centered mindset?

In this session, Catharine Hays, co-founder of the Wharton Future of Advertising Program (WFoA) and co-author of Beyond Advertising: Creating Value Through All Customer Touchpoints, will present the Beyond Advertising Roadmap – challenging those at all levels to harness the tremendous forces of change to reimagine the current world order.

Co-created with over 200 thought leaders from a wide variety of vantage points (marketing, agencies, academic, tech, cultural anthropology, analytics, HR, and more), the roadmap provides a new way of thinking about today’s challenges and tomorrow’s possibilities that will allow you to move “beyond advertising” to a future that radicall View Less

Presented with


Speakers

Catharine F. Hays Executive Director Wharton Future of Advertising Program
Tim Flattery Managing Partner, Snr Practice Lead MEC Wavemaker

Part of
Agency Track