Measuring Up

Wed, September 28 at 9:00 AM

ADARA Stage at Times Center Hall    View Map

In this session...

With the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting, it is the dawn of a new era when it comes to measuring the effectiveness of advertising spend. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.

Presented with


Speakers

Andrew Appel President & CEO IRI
Joan FitzGerald VP, Product Management & Business Development TiVo
Steven Millman Chief Scientist Simmons Research
Jeanine Poggi Media Reporter Advertising Age
Karthik Rao President, Expanded Verticals Nielsen
Daniel Slotwiner Director, Advertising Research Facebook

Part of
Data Track