In this session...
While the U.S. economy is humming, an overwhelming lack of optimism could test the skills of marketers to help companies succeed in these unsettling times. The perception of ‘Brand America’ continues to evolve every day and this transformation will have a profound impact on marketing and, in particular, on US-based companies with global reach.
Do consumers feel favorably toward American brands, inside and outside of the U.S.? What does this mean for brands that are ‘local’ overseas? How is the view of the U.S. and American values rubbing off on brands, in terms of sentiment, purchase intent, and sales?
Is there a danger that “America First" could, in fact, set this country back?
Please join J. Walter Thompson CEO Tamara Ingram, unveiling new global research from J. Walter Thompson's Innovation Group and in conversation with industry experts, on how to address these issues and future-proof Brand America.