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The Untold Stories of Starting an Agency: A How-to Guide

Mon, September 25 at 1:30 PM

4A's Centennial Stage @ B.B. King    View Map

In this session...

Three years after becoming creative partners at Saatchi London and months after taking Saatchi New York to Cannes Advertising Agency of the Year, Jan Jacobs and Leo Premutico started their own agency. The pair will share their trial-by-fire blueprint for surviving a recession, becoming AOR for the world’s most influential brands and, most importantly, maintaining their friendship along the way.

Three years after becoming creative partners at Saatchi London and months after taking Saatchi New York to Cannes Advertising Agency of the Year, Jan Jacobs and Leo Premutico started their own agency. Their 'consumer is the medium' approach has attracted some of the world's most important brands, including TED, Google, GE, Coca-Cola, Bacardi, Bleacher Report, Mass Mutual and adidas. Over the years Johannes Leonardo's work has not only won every industry accolade, but their Google Re-brief project helped to usher traditional storytelling into the modern era while their work for adidas Originals' strikethru campaign has contributed to an unprecedented turn-around for one of the world's most loved brands. The pair will share their trial-by-fire blueprint for surviving a recession, becoming AOR for the world’s most influential companies and, most importantly, maintaining their friendship along the way. View Less

Presented with


Speakers

Jan Jacobs Co-Founder Johannes Leonardo
Leo Premutico Co-Founder Johannes Leonardo
Emily Wilcox Head of Account Management Johannes Leonardo

Event Details

Event Type Seminar

Related Topic Area  Business 

Similar Interests  Agency 

Track  Agency 

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