Digital Advertising For The Post-Website Social Era

Thu, September 29 at 10:30 AM

ADARA Stage at Times Center Hall    View Map

In this session...

It used to be easy. Launch a website. Put the TV spot on YouTube. Start posting on Facebook. With the rise of social video and mass adoption of adblockers, brands must evolve into social-first content creators and think of their target audiences as more than just a demographic. Join Fullscreen Media's social agency McBeard in a conversation with Freeform, Mary Kay and Mattel, where we'll demonstrate how we've helped brands reshape their digital identity and change the way they interact with consumers.

This session will focus on creative, data-driven content strategy, social platforms, engagement, video optimization, monetization and the ever-changing digital landscape by walking through successful brand transformations. View Less

Presented with


Speakers

Alec McNayr Founder McBeard
Jennifer Falk Senior Marketing Analyst, Global Content Strategy & Distribution Mattel
Dalia Ganz Director Digital & Partnership Marketing Freeform
Kim Sater Director, US Consumer Marketing Mary Kay
Meredith Avery Account Director, Channel Plus Fullscreen Media

Part of
Video Track