(Branded) Content Is King: Commanding An Audience Through Data-Driven Storytelling

Mon, September 26 at 11:15 AM

Bing Stage    View Map

In this session...

Content marketing has become an effective way advertisers can break through the noise to attract and engage a targeted audience in compelling and relevant ways.

This session will explore the rise of branded content -- where data and audience insight meet journalistic instincts -- and how it is changing the shape of media and marketing.

Presented with


Speakers

Ravi Mattu Editorial Director of FT² Financial Times
Kaydee Bridges Vice President, Digital & Social Media Strategy Goldman Sachs
Mark Egan Chief Client Officer MAXUS
Natalie Mortimer Reporter The Drum
Trixie Ferguson Gray Senior Partner, Branded & Content Experiences MediaCom