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Video: Connecting People, Reshaping Marketing

Mon, September 25 at 11:15 AM

Playstation East    View Map

In this session...

Since its inception, video has connected conversations and communities—but the way people are consuming it is fundamentally changing. Today, video represents about 50% of all mobile data traffic, and it will reach to 75% in the next three years. As marketers, we must evolve to capitalize on this shifting consumer behavior. Join Carolyn Everson, Vice President, Global Marketing Solutions at Facebook for a discussion on the complexity and opportunity of building engaging video content that’s tailored for the mobile viewer.

Presented with


Speakers

Carolyn Everson VP, Global Marketing Solutions Facebook
Ben Lerer CEO Group Nine Media
Suzy Deering Vice President and Chief Marketing Officer eBay North America
Andrew Robertson President & CEO BBDO Worldwide

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Mobile 

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