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The Power of the Fan: How to Win Them (& their Friends)

Thu, September 28 at 2:45 PM

Shutterstock Stage @ Liberty    View Map

In this session...

The key to connecting with a mass scale audience is authentically engaging fans. Fans are today’s tastemakers. They’re the trusted voice of knowledge, the core consumers, and the evangelists. Guided by findings from FANDOM and comScore’s The Power of the Fan study, panelists from brand, publishing, and advertising worlds will discuss this critical audience, effective engagement strategies, and the importance of quality content.

Presented with


Speakers

Nicholas Carlson Editor in Chief INSIDER
Gavin Blawie Head of Digital MKTG
Jeff Gregor CMO and Chief Catalyst Officer, TNT & tbs Turner Broadcasting
Walker Jacobs Chief Operating Officer FANDOM
Christopher Vollmer Global Entertainment and Media Advisory Leader PwC

Event Details

Event Type Seminar

Track  Experience Economy 

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