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How Location Data is Transforming Advertising

Wed, September 27 at 4:30 PM

Target Media Network Stage @ PlayStation    View Map

In this session...

Location is the new cookie. Mobile and location data are changing how and where brands place advertising and advertising dollars. With the ability to follow the consumer, create cohorts, and in many cases knowing where she will go next, location has been a game changer, especially when combined with Digital Out of Home. Learn from experts how location data and digital out of home deliver a one-two punch!

Presented with


Speakers

Barry Frey CEO Digital Place Based Ad Association
Scott Marden CMO Captivate
Marta Martinez CRO Intersection
Chris Polos Vice President/GM Taxi Media Verifone Media

Event Details

Event Type Seminar

Track  Data 

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