Future of Location and Video

Wed, September 28 at 10:30 AM

Thomson Reuters    View Map

In this session...

Mobile, location data and digital Out of Home attributes are together rapidly changing the traditional advertising paradigm. When these are combined, they offer advertisers one of today’s most powerful cross platform opportunities. Reaching people where and when they make their purchase decisions informed by the data of time, place, context and behavior, allows brands the ability to breakthrough in the otherwise consumer controlled media world.

Presented with


Speakers

Barry Frey CEO Digital Place Based Ad Association
Mike Isabella Director, Consumer Engagement Timberland
Mark Power Managing Director, USA ansible Worldwide (IPG)
Michael Provenzano CEO/Co-founder Vistar Media
Eric Steinert EVP and Chief Revenue Office Adspace Mall Networks
Mike Gamaroff SVP, Channel Strategy Sito Mobile
A.J. Falvo Sr. Director of Digital Marketing Oxford Communications